NHS
Blood Donors to 18 – 25 Males (UK)
Your creative team have been given the task of identifying three benefits in relation to the product or service which you wish to communicate to the selected target audience. Your job is to create an advertising campaign which utilises emotions to promote the creative concept and message behind the campaign and delivered to your audience by means of visual communication alone (no words!) in order to generate the desired emotional response from your target audience.
Service: Blood donation through the NHS
Strategy: To focus on our target market’s interests. Males in this age group are selfish and only care about themselves
Tone: Pride/Proud of donating blood
Proposition: “Donating blood is an impressive thing to do” (In collaboration with Grand Theft Auto)
